Top Fishing Equipment Brands for 2015

Top Fishing Equipment Brands for 2015

Southwick Associates' has announced 2015 top brands for many angling product categories. This list has been compiled from the internet-based surveys completed in 2015 by panelists.

In 2015, sportfishing's most frequently purchased brands included:
● Top rod brand: Shakespeare (Ugly Stik, Sturdy Stik, etc.)
● Top reel brand: Shimano
● Top combo brand: Shakespeare
● Top fishing line brand: PowerPro
● Top hard bait brand: Rapala
● Top spinner bait brand: Strike King
● Top jig brand: Strike King
● Top sinker brand: Lindys
● Top swivel brand: Eagle Claw
● Top leader brand: Sufix
● Top fly line brand: Rio
● Top fly leader brand: Rio
● Top tippets brand: Rio
● Top wader brand: Simms
● Top clothing brand: Columbia
● Top raingear brand: Frogg Toggs
● Top landing net brand: Frabill
● Top bait bucket/aerator brand: Frabill
● Top fishing knife brand: Rapala
● Top fish scale brand: Berkley
● Top trolling motor brand: Minn Kota

The list above is only a fraction of all fishing categories tracked by Southwick Associates. Along with many other product categories, Southwick Associates also tracks the percentage of sales occurring across different retail channels, total spending per category, average prices, and demographics for anglers buying specific products. Additional information tracked includes total days spent fishing, type of fishing (fresh, salt and more), preferred species and where they fish.

This Article used in its entirety with permission by:
Dan Thomas—President
Great lakes Sport Fishing Council

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